CreActivity: the lifelong workshop on Communication and AI

Five courses, six communication experts, 34 hours of lessons, and 30 hours of practice: that’s CreaActivity in numbers. It’s the yearly training program reserved for all Content & Creative Solutions BU members, from June to September 2024. This project is part of a wider training regimen, including an Academy, workshops, talent journeys, hard and soft skills fine-tuning, and growth-focused investments dedicated to a series of professional families and the company’s competitiveness. (read also: investing in training as a competitive advantage).

The underlying concept of CreActivity stems from a partnership with the HR staff, shaping it into a lifelong workshop embedding nurturing and knowledge-sharing events, lessons, and workshops on daily aspects of corporate life, as well as on the new technological and creative frontiers blazed by the Content & Creative Solutions BU. It’s a multi-purpose initiative providing employees with tailored professional training on sector trends and activities while bolstering Mashfrog Group’s communication and marketing offer.

The program offers both online and in-house courses, involving all members of the Content & Creative Solutions BU across our Rome and Palermo offices, involving topics like AI applications on every aspect of communication, from videos to graphics, as well as creative writing, content strategy, visual advertising, and last but not least, copywriting techniques for web, video, DOOH, OOH, and radio.

The cadre of speakers and lecturers features a series of communication and creative professionals like Facundo Pechervsky, photographer, videomaker, and professor, as well as Vincenzo Cosenza, marketing and innovation consultant, with former experiences in Microsoft, Digital PR, Blogmeter, and Buzzoole.