Mashfrog partner of the SAP Spend Connect Innovation Day in Madrid
Save the date: March 20th, exploring the future of Procurement with Artificial Intelligence, technology trends, and the transformation of strategic decision-making processes.

Geopolitical instability, supply chain security, changes in tariff policies, and sustainability goals. The world of Procurement faces constant challenges, making the role of technologies—especially Artificial Intelligence—even more strategic.
The SAP Spend Connect Innovation Day, scheduled for March 20 in Madrid, is a unique opportunity to explore and discuss the trends transforming the Procurement, Finance, and Supply Chain sectors with the key players driving this revolution in strategies, processes, and technologies.
Mashfrog is a silver partner of the event, which will be held at the historic Galería de las Colecciones Reales in the Spanish capital. We bring valuable experience and innovation, already proven in various business cases, and translated into tailored solutions and products for the Procurement world in the AI era. Our solutions integrate seamlessly with SAP Ariba, SAP S/4HANA, and external sources through SAP BTP.
Four drivers for the Procurement revolution
The main topics at the heart of this networking and discussion event, bringing together C-Level executives, decision-makers, and industry innovators, include:
- The Role of the CPO in Business Transformation
How the Procurement function is evolving into a more strategic and value-oriented model. - Artificial Intelligence and Procurement
Practical applications and success stories of using Generative AI to optimize spending and manage suppliers. - Sustainability and Procurement
How to integrate environmental and social criteria into procurement decisions to strengthen long-term competitiveness. - Supply Chain Resilience
How companies are rethinking procurement strategies to mitigate risks in an uncertain global environment.
Mashfrog's expertise with SAP and Generative AI
In a constantly changing world, AI is transforming how companies make decisions, making them more agile and efficient. Thanks to our experience and continuous innovation, Mashfrog Group is a benchmark in the industry. The new Mashfrog Procurement Assistant is a perfect example. Powered by SAP BTP Generative AI, it simplifies procurement management, eliminates inefficiencies, and allows businesses to focus on the decisions that truly matter.
For more information about the event, visit the official website: SAP Spend Connect Innovation Day. Together, we can turn today's challenges into tomorrow's opportunities!