Mashfrog sponsor of the SAP Executive Summit 2025
Mashfrog takes center stage at the event on March 21-22. GenAI, innovation, and SAP BTP at the heart of decisions shaping the future of business.
The 2025 edition of the SAP Executive Summit (March 21-22), titled "Prioritizing Tomorrow - Empower Business, Environment, and Society with AI", will take place in Cernobbio. This two-day event on the shores of Lake Como focuses on the AI revolution, exploring its potential, opportunities, and challenges for companies and the strategic choices they must make in the new normal of GenAI.
Mashfrog is a platinum sponsor of the SAP Executive Summit 2025, bringing its expertise and projects, particularly in the session titled "Unlocking Innovation with SAP Business Technology Platform."
Prioritizing tomorrow. Innovation and awareness
The SAP Executive Summit 2025 is an opportunity to reflect on the impact of new technologies and Artificial Intelligence on organizations, society, and the environment. The title "Prioritizing Tomorrow" highlights a forward-thinking and conscious approach to integrating AI into business processes in a concrete, balanced, and sustainable way.
The event is structured around four thematic areas, where participants will discuss the present and future of SAP integration, leveraging the new AI paradigm:
- Unstoppable Business with Cloud ERP
- Shaping the Future of HR
- Transforming Customer Experience
- Unlocking Innovation with SAP Business Technology Platform
The slogan "Prioritizing Tomorrow" is meant to emphasize the importance of placing the future at the center of decision-making, recognizing that every managerial choice made today will influence the future of the businesses we work in and the society we live in.
Mashfrog and the new normal of AI
Mashfrog's participation in the SAP Executive Summit 2025 confirms our advanced expertise in applying AI within the SAP ecosystem and the many innovative solutions that can be implemented through SAP Business Technology Platform.
At this two-day event in Cernobbio, we will share our vision of simplification, which Mashfrog has transformed into real projects in recent years, where GenAI serves as the key technological enabler.
