Salesforce awards Mashfrog as Rising Star FY25

And the winner is Mashfrog Group! At the Agentforce Partner Summit, held in Milan on April 8, Salesforce awarded Mashfrog the Rising Star prize as the top Partner that, over the past year, has shown the greatest potential in supporting Salesforce in closing major deals. 

This annual event marks a key moment in the calendar for Salesforce and its ecosystem — a time to take stock of the year gone by and celebrate the partners who have stood out for their expertise and projects.

The Milan Summit, which traditionally concludes FY25, was also an opportunity to look ahead to 2025 and beyond, with new goals and challenges awaiting the Salesforce ecosystem and its partners in the Agentic Era.

A key reference in the Salesforce ecosystem

The awards presented by Salesforce recognize partners who have excelled in various areas, including the adoption of generative AI and Data Cloud solutions, the number of certifications achieved, the ability to generate new business, and excellence in delivering high-impact projects.

Mashfrog Group was honored with the Rising Star award with the following motivation:
"Each year, there are companies that stand out with strength, showing talent, dedication, and tremendous growth potential. This award is given to the partner who, over the past year, has distinguished themselves in an extraordinary way, becoming a new benchmark within our ecosystem."

"Partners are a strategic pillar for Salesforce and a key driver of our growth in Italy," said Vanessa Fortarezza, Country Manager of Salesforce Italy. "In recent years, the ecosystem has expanded and strengthened, demonstrating an exceptional ability to evolve, innovate, and create value for customers. Today more than ever, with AI at the core of our platform, the contribution of partners is essential to support Italian companies in their digital transformation. The Partner Awards are not just a recognition of outstanding achievements—they are a celebration of the shared vision that unites us."

Leaders of the Agentic Era

For Mashfrog Group, being recognized among Salesforce’s Think Bigger partners is the culmination of a year deeply shaped by the AI revolution. This transformation influenced both the upskilling of around 50 professionals across our operational teams—who had already entered the Agentforce ecosystem in 2024 with Salesforce AI Associate and Salesforce AI Specialist certifications—and the development of solutions aimed at helping clients and partners effectively integrate Artificial Intelligence into their processes.

The award also reaffirms Mashfrog’s ability to fully harness the innovative potential offered by Salesforce to support clients in their digital transformation. This is reflected both in our role as an end-to-end partner for customized system integration journeys, and in our capacity as a provider of Professional Services able to deliver certified solutions built on Salesforce technology—such as gAIn360, a software solution that leverages AI and machine learning for asset management and financial market analysis, and Wattyo, the first end-to-end Order to Cash platform designed specifically for energy, water, and waste recycling utilities.