A Serie A Visual: Fiorentina chooses Mashfrog for season ticket campaign
The collaboration between the Viola club and our BU Content & Creative Solutions has been confirmed: the main visual and adaptations for the 24/25 season ticket campaign celebrate “è l’amor che ci guida”
Fiorentina has renewed its trust in our BU Content & Creative Solutions by entrusting us with the creation of visual products for the 24/25 season ticket campaign. This agreement marks the sixth consecutive year of collaboration between the Viola and Mashfrog Group.
È L’amor che ci guida
The claim chosen by Fiorentina for the new campaign is “è l'amor che ci guida”. Inspired by this theme, our team, led by Davide Lemma, Head of Video Production Area at Mashfrog Group, developed various main visual proposals.
The proposal that impressed the club the most was created with the innovative support of Artificial Intelligence, followed by subsequent digital retouching steps.
Watch the video:
The main visual aims to illustrate how love for one’s favorite team is a driving force that guides us in our daily choices. It is a legacy that evolves over time, passed down from generation to generation. A love rooted in the history of the city of Florence and its inhabitants.
Our visual proposal was designed to express this deep and lasting bond by using photographs and characters from different eras, allowing fans to identify with and connect to the club's history and future.
We are pleased and proud that Fiorentina has once again chosen us as their communication partner. This trust motivates us to continue creating content that reflects the passion and dedication of the Viola people. With "è l'amor che ci guida" as the guiding thread, we are ready to share a new season of emotions, celebrations, and shared achievements with Fiorentina.
