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Industrial

A multilingual SEO strategy on a global scale

Increase the organic traffic of the Gefran global portal in all the target countries. An ambitious goal with an international scope.

gefran
  • Branding
  • Marketing Strategy
  • SEO
  • Web Tracking

Gefran, an Italian multinational specializing in the design and production of sensors and instrumentation for industrial process control, turned to us to strengthen its online presence on an international scale.

The Content & Creative Solutions BU outlined the goals of this collaboration through an in-depth SEO audit, which identified areas for optimization and growth opportunities. The proposed strategy focuses on increasing organic traffic, attracting new users, and enhancing Google indexing for industry-specific keywords across six portals and in six different languages.

The final proposal includes a multilingual SEO strategy aimed at boosting Gefran's global visibility, ensuring a significant impact in diverse commercial contexts.

+ 40%

impressions on the global site

+43%

new visitors on the Italy site

177

improved keywords

6

languages involved

6

portals analyzed

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Visit Gefran global portal

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