NGO

SEO and SEM to support free healthcare

VIDAS is a NPO that provides free healthcare assistance to terminally ill patients in Lombardia. Since 2019, they have entrusted us to help them grow.

Content Marketing
Marketing Strategy
SEM
SEO
Web & Social Analysis

Since 2019, we have been supporting the VIDAS NGO to help it grow throughout Italy and increase the number of donations.

To achieve this goal, we have implemented a multichannel strategy aimed at increasing donations in Lombardia and building a solid relationship of trust with all stakeholders and donors, and then maximizing awareness throughout the rest of the country.

Having achieved excellent results in terms of the number of donations collected nationwide, in 2023 we are working to further scale the project, increase the number and value of donations, and enable VIDAS to finance its services in an increasingly competitive nonprofit sector, leveraging our professionalism and sensitivity in dealing with such delicate issues.

134 mln

Impressions in 2022

20%

Top 10 kw on the SERP out of 15k positioned

12mila

Donations obtained from 2020 to 2022

1 mln €

Raised founds from 2020 to 2022

+235%

ROAS registered in 2022

+37%

donations from paid advertising in 2022 vs 2020

Multidisciplinarity and performance marketing

The strategy implemented for VIDAS involved a multidisciplinary team of professionals in various fields: Link Building, SEO, CRO, SEM, Social Advertising, Programmatic, and Native Ads.

We also supported the client in optimizing conversion tracking from both paid and organic channels, providing assistance in integrating activities with their CRM.

After achieving excellent results in terms of increasing the number of donations, we shifted to a performance marketing strategy aimed at maximizing the value of the average donation; the goal for 2023 is to increase the return on investment (ROAS) by +40% compared to 2022.

Google Ads

We have several professionals with a consolidated experience in online advertising certified by Google's Academy for Ads in the teams of mashfrog Group companies engaged in communication, marketing, and digital advertising activities.

Bing Ads

Bing Ads is a complement to our digital advertising offering, with a particular focus on partners operating in the US and UK markets targeting users who prefer Bing, Aol, and Yahoo! browsers for their searches. The second-largest pay-per-click advertising platform in the world, a protagonist in the AI revolution, guarantees high-quality targeting and profiling that improves campaign monitoring and optimization throughout the user journey.

Meta Ads

In our social media marketing activities, we use the native Meta platform that offers specific advertising solutions for the ecosystem made up of Facebook, Instagram, Messenger, WhatsApp, and more, ensuring effective performance for campaigns of any budget.

Google Analytics

The most widely used web analysis platform in the world. That is enough of a reasons to have certified and experienced professionals in its use in all our communication and marketing teams.

IAB Digital Marketing Skills (DMS)

The professionals working in digital marketing area have obtained the Digital Marketing Skills (DMS) certification from IAB Italia, which certifies knowledge of all aspects of online marketing.

We are here for you.

If you would like to receive more information about our services or products or if you are interested in getting directly in touch with our teams and competence center, please fill out the form and we will get back to you as soon as possible.

If you would like to work with us instead, please visit our open positions page.

SEO and SEM to support free healthcare

Multidisciplinarity and performance marketing

Google Ads

Bing Ads

Meta Ads

Google Analytics

IAB Digital Marketing Skills (DMS)

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