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17 March 2025

Wattyo: Order To Cash with Salesforce technology for Italian utilities

From Mashfrog comes the Salesforce-certified suite of solutions that quickly transforms the processes of energy, water, and waste utilities. More efficiency and lower CTS: from customer service to sales and billing.

Wattyo

After its success in Spain, Wattyo is now arriving in Italy—the first end-to-end Order to Cash solution fully developed by Mashfrog Group using Salesforce technology, specifically designed for the utility sector.

Wattyo is a successful example of Mashfrog Group's expertise in developing out-of-the-box industry solutions on Salesforce technology, leveraging and extending its unique capabilities in data, Artificial Intelligence, and integration.

Our extensive experience with utilities, combined with industry studies, shows that the Cost to Serve for public utility service companies can represent between 5% and 15% of total revenue. Wattyo was created to drive efficiency, reduce costs, and improve processes with a single integrated solution.

Complete and Ideal for utilities

Wattyo is the perfect solution for companies in the Electricity & Gas and Water & Waste sectors, covering the entire journey of the utility business process: sales and contracting, metering, billing, payment, documentation, settlement, and field operations.

With Wattyo, we help utilities transform their business processes to become fully digitalized in record time. Our solutions cover the entire cycle, including Front Office, Back Office, Field, and Analytics processes—fully built on the Salesforce platform and cloud—eliminating the need for complex integrations.

Ready-to-use, fast, and scalable

Wattyo provides all the necessary functionalities to manage your business and can be customized to meet specific needs, reducing design and development efforts, IT costs, and risks. But it’s more than just a comprehensive feature set.

With an intuitive, high-performing, and user-friendly experience, Wattyo allows for easy process control while minimizing maintenance efforts and costs. It adheres to the highest standards of efficiency, usability, and performance, as well as regulatory and security requirements.

The entire ecosystem is designed for scalability and extensibility, enabling clients to activate only the modules they need. Future enhancements and adaptations can be integrated seamlessly, without compromising the scalability or functionality of the product.

An integrated portfolio of SaaS solutions

Mashfrog’s expertise, combined with its status as a Salesforce Partner, makes us a top-tier partner for effectively supporting clients in IT project implementation for Customer Service.

The portfolio of solutions, products, and services we offer with Wattyo is extensive and fully integrated, including:

  • Business Consulting
  • Software Lifecycle Management
  • Technical Support
  • Document Composer
  • Process and Workflow Orchestration
  • Communication Manager
  • Process Automation and AI Support

Wattyo on Salesforce App Exchange

Thanks to its high level of security, completeness, and technical accuracy, Wattyo is Salesforce-certified. The world's #1 CRM has confirmed that the solution fully complies with security standards and best practice policies, making it available to customers on the Salesforce App Exchange.

This Salesforce certification highlights Mashfrog Group’s evolution—not just as a system integrator but as a vendor with OEM and ISV certification for highly complex corporate enterprise solutions.

Wattyo can be used as a standalone solution or integrated with Salesforce Utility Cloud, giving clients complete freedom to choose the best approach for their needs.