- Innovation
- Brand Design
- Content Creation
- Personal Branding
Mashfrog Group, in collaboration with Wunderman Thompson and The & Partners, develops an external communication project to strengthen the brand’s image and visibility through innovative solutions and high-impact content.
Mashfrog and Ferrovie's external communication
Mashfrog Group, in RTI with Wunderman Thompson and The & Partners, is managing the second lot of the tender issued by Ferrovie dello Stato for the Group's external communication. The framework agreement has a total value of 6 million euros and stipulates that Mashfrog, together with its partners, will handle 20% of the activities, contributing to strengthening the brand's presence and visibility across the entire national territory.
Strategy and objectives
Ferrovie dello Stato has been a pillar of Italian mobility for over a century, with a railway network connecting the entire country and serving millions of passengers each year. The new communication strategy aims to enhance the value of the full range of services offered, strengthening the perception of a solid and cutting-edge Group. The objective is to convey an image of efficiency, reliability, and innovation, in line with the central role that Ferrovie dello Stato continues to play in the country’s sustainable development.
Mashfrog, in collaboration with Wunderman Thompson and The & Partners, develops commercial and institutional communication campaigns aimed at strengthening the perception of the FS Group and promoting the value of rail transport as a sustainable and technologically advanced choice.
The approach adopted is integrated and multichannel, featuring Above The Line (ATL) and Below The Line (BTL) campaigns, photo shoots, and graphic adaptations for both digital and traditional platforms. The goal is to ensure widespread and effective communication, capable of engaging diverse audiences and strengthening brand awareness.
